F1 x Matt & Alex

Project Roles: Co-Producer, Director of Photography, Gaffer.​​
 

The aim of this campaign was to aid a social media strategy pushing the sale of the 2023 Melbourne Grand Prix in the weeks leading in.

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We were tasked to bring to life what a real life' pit stop might look like, with the help of comedy duo, Matt & Alex. 

After putting our creative minds together, we dreamed up comparisons of Alex getting ready for his day and vehicle maintenance on a Formula 1 raceday.

We enlisted the help of a prop artist to create F1 styled morning instruments and added graphic effects alongside a speedy sound design.

We also may have gotten some extra inspiration for a particular shot from a 2003 Jim Carrey classic.​​